A well-established investment firm based in Limassol with CySEC and FCA licenses and more than 10 years in the markets, is currently looking for a Facebook User Acquisition Officer
Facebook User Acquisition Officer
Job Overview
Job Description
Job Responsibilities
- Manage and scale paid acquisition campaigns to grow userbase profitably
- Monitor, optimize and report on campaign performance on an ongoing basis
- Identify optimization opportunities to help improve performance
- Develop, execute and analyse A/B tests on creatives and landing pages
- Collaborate with design, product and data analytics teams to develop effective acquisition strategies
- Communicate campaign performance and test results to the broader marketing team and executives
- Help with development of analytical tools, technologies and processes to drive efficiency across the Marketing team
- Accountable. Your program’s performance rests on your shoulders
- Team player. You thrive in a team environment where each person takes ownership to achieve a greater shared goal. Your efforts should elevate the company as a whole
- Metric driven. You feel comfortable working with numbers and finding trends to exploit
- Motivated. You enjoy making a measurable impact on your team and the greater company
- Resourceful. You look to sharpen your tools and learn about the best practices in the industry. You leverage internal and external resources to find new growth tactics
- Execution oriented. You aggressively prioritize speed/action for delivering results.
Requirements
- 3+ years of user acquisition or mobile media buying experience, with a strong track record of measurable results
- Experience with Facebook as a top marketing channel
- Understanding of advert attribution and tracking
- Strong analytical skills and creative thinking.
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