Media Buyer

On behalf of our client, a group of companies in Paphos, we are currently looking for a Media Buyer to join in the company’s group.

The Media Buyer will play a critical role in the development and execution of the media plans needed to support the marketing strategy of various online campaigns. This is a unique opportunity for a motivated individual to help drive innovation in a vibrant and dynamic organisation.

Key Responsibilities

• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Negotiating the best price, quality and placement of advertisements (including banners, emails, pops)
• Maintaining the current portfolio of the company’s partners
• Hunting for new partners and identifying new sources of traffic while building relationships with media sales companies
• Budget management, including preparing costings and producing spending updates throughout the campaign
• Collecting and analysing sales and consumer data
• Analysing campaign effectiveness on a daily basis and using this data to optimise future campaigns
• Implementing A/B testing in order to review and optimise results
• Keeping up to date with the trends in popularity ratings and developments in the industry
• Represent the company occasionally at International Conferences

Candidate Profile:

• At least 1-3 years of work experience in the Online Media Buying field
• BSc/MSc in any of the following: Business Studies, Communications, Media Studies, Marketing or Management
• Experience in buying with models like CPM, CPC, CPA and Revenue Share
• Knowledge of DSPs, SSPs, AdNetworks, Affiliate Networks
• Good understanding of Tracking Technologies (S2S, iFrame Pixels)
• Strong analytical and organizational skills, attention to detail and ability to handle multiple tasks
• Prioritising tasks – project time management skills – meet deadlines 100%
• Basic knowledge of HTML is a must
• Strong Computer skills (Word/Excel)
• Excellent knowledge of the English language (both verbal & in writing) – any other language will be considered as an advantage