Head of Organic & Paid Social Media

We’re looking for an innovative and strategic Head of SMM to lead and evolve our global social media presence across all platforms. This is a high-impact, cross-functional leadership role focused on performance marketing to drive full-funnel engagement and business growth.

Responsibilities

• Lead the social media strategy across paid channels including Meta, TikTok, Instagram, X, YouTube, Reddit, and emerging platforms.
• Manage and mentor a growing team of paid media buyers, content strategists, and community managers.
• Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment.
• Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization.
• Develop full-funnel social programs that align with brand, acquisition, and retention goals.
• Establish KPIs and reporting frameworks for both brand and performance metrics; continuously analyze performance and iterate.
• Champion community-building initiatives, influencer partnerships, and cultural moments that elevate brand relevance and customer loyalty.
• Collaborate cross-functionally with Creative, CRM, SEO, Product, and Data teams to ensure cohesion and amplification across channels.
• Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends.
• Act as the voice of social internally, providing strategic direction and thought leadership to stakeholders and executives.

Requirements

• 5+ years of experience in social media marketing with at least 2+ years in a senior or leadership role overseeing paid strategies.
• Experience in iGaming / Gaming / Fintech is a must.
• Proven track record managing cross-platform strategies that drive both brand equity and business outcomes.
• Deep expertise in platform algorithms, social-first content formats, and community management best practices.
• Strong performance marketing acumen, including experience with ROAS-driven paid social campaigns.
• Strong leadership skills with a track record of building and nurturing high-performing teams.
• Proficient in social analytics and reporting tools such as Sprout, Brandwatch, Looker Studio, or similar platforms.
• Exceptional communication skills and the ability to influence at all levels of an organization.
• Strategic thinker with creative sensibility and a deep passion for internet culture, trends, and storytelling.
• Bachelor’s or Master’s degree in Economics, Marketing, Communications, Business, or related field.

Benefits

• A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition
• Attractive office location and facilities
• 24 days of vacation per year 
• Medical insurance

Soft2Bet publishes this vacancy on its own careers site. Applications go straight to Soft2Bet: use the Apply button on this page.