Employer Branding Specialist

The main responsibilities of the position include:

Employer Brand Activation (EVP):

• • Support the global rollout of our EVP, ensuring our Big. Fair. Human. values are consistently experienced across both the employee and candidate journey 

  • Design and scale our Employee Advocacy program, empowering our people to become authentic storytellers and brand ambassadors

  • Content engagement & Storytelling:

• Produce compelling content that highlights the personal and professional journeys of our people, highlighting growth, achievements and the unique ‘Life at XM’ experience

• Ensure all talent attraction and employer branding campaigns maintain a consistent, world-class brand standard across internal and external channels

Events & Brand Experience:

• Drive end-to-end employer branding initiatives for global career fairs and university events, including coordination of booth concepts and branded materials to delivering an engaging XM brand experience

• Support internal employer brand moments, such as employee campaigns, initiatives, and key company events, to strengthen engagement and pride in the XM brand

Digital Presence and Channels Management:

• Manage, monitor and optimise XM’s presence across key EB platforms and our Careers site, ensuring a best-in-class digital candidate experience

• Manage and respond to platform reviews, converting candidate feedback into actionable business insights

• Execute targeted online campaigns, using paid social and digital advertising to reach high-priority talent pools and drive high-quality applications

Analysis & Continuous Improvement:

• Turn engagement metrics and employee/candidate feedback into tangible solutions that drive continuous improvement and measurable ROI across all branding initiatives

• Benchmark global market trends and emerging technologies to consistently evolve and strengthen the XM employer brand

Main Requirements:

• Bachelor’s degree in Human Resources, Marketing, Communications, Business Administration, or a related field. A relevant master’s degree will be considered a plus
• 4+ years of experience in employer branding, recruitment marketing, talent attraction, or a related field, ideally within a large-scale, multinational organization
• Proven experience developing and evolving employer branding strategies aligned with global best practices
• Experience working with employer branding tools, content management systems, and social media platforms
• Strong project management skills, with experience delivering large-scale branding initiatives across multiple locations and diverse talent markets
• Data-driven mindset with the ability to analyse trends, measure impact, and optimise strategies
• A natural storyteller with strong content creation, social media, and digital marketing skills
• Creative thinker with a passion for branding, engagement, and talent attraction
• A dynamic, enthusiastic brand advocate who embodies the culture of XM

Benefit from:

• Attractive remuneration package plus performance related reward
• Private health insurance
• Corporate pension fund
• Intellectually stimulating work environment
• Continuous personal development and international training opportunities

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition
• Deep Dive – First Interview with Your Future Team
• Test your edge – Personality Assessment
• Final Connection – Final Interview

XM publishes this vacancy on its own careers site. Applications go straight to XM: use the Apply button on this page.