Senior Performance Marketing Executive

The Role: 

The main responsibilities of the position include:

• Develop and execute performance marketing strategies to meet predefined goals
• Conduct thorough audience research and segmentation to identify target demographics, interests, and behaviours for effective campaign targeting
• Prepare comprehensive reports and performance summaries to communicate campaign outcomes, insights, and recommendations to stakeholders
• Optimize campaign performance through continuous monitoring, data analysis, and strategic adjustments to maximize key performance indicators (KPIs)
• Manage advertising budgets and make data-driven decisions to allocate budget across campaigns based on performance analysis and ROI
• Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to continuously improve campaign strategies and techniques
• Conduct competitor analysis to understand the strengths, weaknesses, and strategies of our key competitors
• Collaborate with internal and external stakeholders to ensure the successful execution of marketing campaigns

Main requirements:

• BSc/MSc in Mathematics, Statistics, Marketing, or a related field
• At least 4 years of experience in a similar position
• In-depth knowledge of digital advertising platforms and tools, such as Google Ads, META ads, X ads , Tik Tok ads, Google Analytics 4, Data Studio and other relevant platforms
• Experience in programmatic ads will be a plus
• Advanced Microsoft Excel skills
• Strong analytical skills and ability to interpret data to make informed decisions and optimize campaign performance
• Self-motivated and results-oriented mindset
• Eagerness to learn new tools and technologies
• Highly organized and be able to adapt quickly to changing priorities and thrive in a fast-paced, dynamic environment by managing multiple projects simultaneously
• Excellent oral and written communication skills in English

Benefit from:

• Attractive remuneration package plus performance related reward
• Private health insurance
• Corporate pension fund
• Intellectually stimulating work environment
• Continuous personal development and international training opportunities

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition
• Test your edge – Aptitude Assessment
• Deep Dive – First Interview with Your Future Team
• Bring It to Life – Role-Specific Take-Home Task
• Test your edge – Personality Assessment
• Final Connection – Final Interview

XM publishes this vacancy on its own careers site. Applications go straight to XM: use the Apply button on this page.